Samsung takes to the stage on the a centesimal IFA convention to unveil its newest improvements and have fun the chances AI can create for everybody
New merchandise introduced as we speak embody two new Galaxy E-book PCs and limited-edition Music Body in partnership with Common Image’s Depraved, in addition to the European roll out of its Bespoke AI Laundry Combo™
Samsung Electronics took to the stage at IFA as we speak, celebrating 100 years of innovation on the convention, to proceed its imaginative and prescient “AI For All.” The presentation showcased Samsung’s daring dedication to democratise AI, enabling extra folks to profit from its makes use of.
Additional increasing the AI for All imaginative and prescient, the convention included chapters “AI Meets the World” and “AI Meets You” the place audio system from throughout the corporate and its companions demonstrated the essential function AI performs in enhancing customers’ high quality of life, equipping them with instruments they will use to complement their lives.
“Since our presentation at IFA final 12 months, discussions round AI and its function in our lives have grown considerably,” stated Benjamin Braun, Chief Advertising Officer, Samsung Europe. “At Samsung, we’re proud to make AI extra accessible and comprehensible, displaying the way it can simplify life fairly than complicate it. We imagine AI ought to act like a number of pairs of serving to arms, assembly you wants and the world past them. Our AI-enabled merchandise enable folks extra time to give attention to the issues they care about.”
AI For All
Samsung’s AI for All spans a variety of its AI enabled merchandise, from cell gadgets, residence home equipment and residential leisure techniques. By the tip of 2024, Samsung expects there will likely be 200 million Galaxy AI-enabled gadgets in customers’ arms. Samsung understands its AI options have to adapt to how shoppers wish to dwell — in addition to supporting the wants of the earth.
Central to that is the increasing SmartThings ecosystem, which connects over 500 million gadgets, providing seamless distant management of all Samsung AI-enabled merchandise, from turning the heating on or off, managing all home equipment when residence or away and navigating Samsung TVs.
By no means earlier than has it been really easy for folks the world over to make use of of the ability of AI to take management of the world round them. Samsung AI allow merchandise give this energy to its customers, permitting them to curate their on a regular basis experiences. Whether or not striving for extra sustainable residing, increasing creativity or connecting with their family members.
Nonetheless, solely 15% of individuals stated they’ve a full understanding of how AI can be utilized of their every day lives and but 66% of us are on the lookout for methods to create extra time. This reveals a transparent alternative for Samsung AI to offer again to folks, and why AI is for All.1
Launching following IFA, the newest working system improve, One UI 6.1.1, will make AI options from the Galaxy Z Fold6 and Z Flip6, corresponding to Stay Translate and Circle To Search, out there on the Galaxy S24, Z Fold5 and Flip5.
This rollout of One UI 6.1.1 may also embody model new apps which deliver extra alternative for creativity and connection. Together with, Sketch to Picture, which permits customers to visualise their concepts by way of picture choices generated from a easy drawing and Portrait Studio which propels creativity by serving to customers create a extra personalised avatar to make use of on-line.
AI Meets You
Samsung believes that its AI ought to improve every day life by permitting customers to personalise leisure experiences. At IFA 2024, Samsung launched the Premiere 7 and 9 Projectors, Galaxy Book5 Professional 360, and Galaxy Book4 Edge 15-inch, all designed to assist customers give attention to what they care about and who they share it with.
The Premiere 9 and The Premiere 7 projectors, deliver superior laser expertise to residence leisure, delivering distinctive 4K decision and immersive audio on screens as much as 130 inches. They embody AI-powered expertise, together with Upscaling, which boosts content material to 4K high quality, and Imaginative and prescient Booster, which adjusts brightness and distinction for optimum viewing in varied lighting situations. Designed to remodel residing areas into premium residence cinemas, these projectors supply a superior viewing expertise with cutting-edge expertise.
The Galaxy Book5 Professional 360, in collaboration with Intel, combines the ability of the brand new Intel® Core Extremely processor with Samsung’s cell management to unlock the following degree of cross-device AI experiences. That includes Galaxy AI, it presents personalised productiveness and seamless connectivity. With all-day battery life, customers can accomplish extra effectively, whereas its enhanced graphics and shows present a premium leisure expertise inside Galaxy’s in depth cell AI ecosystem.
The ultra-thin Galaxy Book4 Edge 15-inch, designed with Qualcomm, is powered by the Snapdragon® X Plus processor for distinctive efficiency and lengthy battery life. It integrates superior NPU expertise for top-tier AI capabilities and combines Copilot+ PC options with Galaxy AI. This moveable system enhances creativity and connectivity on a vibrant 15-inch show.
Additionally showcased on stage at IFA have been the newest improvements in Samsung TVs. Since 2015, Tizen OS has powered lots of of hundreds of thousands of good TVs, main the evolution of tv viewing. Beginning this 12 months, all new Samsung AI TVs, together with choose 2023 fashions, will obtain assured Tizen OS upgrades for seven years. This ensures that buyers can proceed to benefit from the newest improvements and enhanced connectivity throughout all their Samsung gadgets.
Samsung’s Neo QLED 8K AI screens present an enhanced viewing expertise with built-in NQ 8 AI Gen 3 processors. These processors characteristic 512 neural networks — eight occasions greater than earlier than—and, when mixed with the ability of AI, ship a personalized, high-quality sound and film expertise. This expertise upscales on-screen content material to ship the sharpest and smoothest image but.
The newest developments in The Body and Artwork Retailer have been additionally celebrated at IFA with the announcement of a number of new partnerships. Together with collaborations with Finnish design home Marimekko and Jean-Michel Basquiat, Samsung launched an unique assortment of 12 masterpieces by Belgian surrealist René Magritte. These partnerships allow customers to deliver extraordinary artwork into their houses, including a contact of magic to their on a regular basis environment.
Samsung additionally introduced the thrilling launch of the brand new Samsung Music Body in partnership with Common Image’s Depraved. The Music Body wi-fi speaker was launched earlier this 12 months, delivering superior sound high quality that fills any house with wealthy, clear audio. With built-in woofers and clever Dolby Atmos expertise inside, the Music Body intelligently adapts to your house acoustics and brings each sound and notice to life. The limited-edition Depraved Music Body comes with two film artwork pictures and one great unique picture (solely out there as a part of the limited-edition Music Body) of the beloved Glinda and Elphaba, together with character autographs and an authenticity certificates.
Samsung is creating easy person experiences by way of its Bespoke AI home equipment,2 which now supply enhanced voice management by way of Bixby upgrades. The upgraded Bixby can perceive a number of instructions in a single sentence, recall earlier context3 to hold out steady instructions for personalised responses and supply solutions to product associated questions.4 It permits customers to precise their wants extra naturally and simply than earlier than.
Samsung additionally opens up better management and accessibility advantages for customers. For instance, Samsung developed and utilized an Auto Open Door characteristic on some washer and fridge fashions so customers can open doorways with a lightweight contact. A latest replace permits folks to open the door by merely saying, “Open the fridge door”, even with out wake-up instructions like “Hello Bixby”.
AI Meets World
Samsung believes that AI is a pressure for good and one which has a essential function to play in permitting us all to take higher care of the planet and one another.
Samsung has continued its mission to turn out to be Web Zero by 2050, with 93% of its DX Division operations operating on to Renewable Power sources.5
Inside its merchandise, Samsung continues to prioritise vitality effectivity and is captivated with utilizing AI to make this doable. Whether or not that’s AI inside home equipment corresponding to its fridges and washing machines or utilizing AI to unlock the potential of its SmartThings Eco System to save lots of extra vitality.
Samsung’s AI Hybrid fridges have been constructed with vitality saving entrance of thoughts. By combining two energy sources, a compressor and Peltier cooling expertise, the fridge intelligently responds when extra vitality than traditional is getting used. For instance, if the fridge door is left open for longer, the Peltier expertise works as an additional cooling supply to enhance general vitality effectivity.
On stage at IFA Samsung revealed that the Bespoke AI Laundry Combo™ is now rolling out throughout Europe. The All-in-One washer and dryer combo is a single house environment friendly equipment that finishes the wash and dry cycle in a single queue. The wash cycle not solely meets however surpasses the minimal vitality effectivity necessities for the A-grade ranking by as much as 20%,6 and the wash and dry cycle mixed additionally meets the A-grade ranking.7 This spectacular efficiency is achieved by way of superior warmth pump drying expertise, which dries garments shortly, gently and effectively at decrease temperatures.
The SmartThings Ecosystem stays on the core of Samsung’s potential to pioneer vitality effectivity, as it may well make plenty of small adjustments to make a giant distinction. The AI Power Mode in SmartThings Power8 can save as much as 70% of vitality consumption for laundry machines.9 10 Additionally with SmartThings Away Mode customers by no means have to fret about forgetting to show off a lightweight or the TV after they exit. Sensors in varied home equipment sense when there may be no-one within the room after which shut down techniques to save lots of vitality.
Bespoke AI home equipment also can save vitality prices by way of Optimum Scheduling and Optimum Charging. These options delay the beginning of a wash cycle and charging to keep away from peak hours in an effort to scale back vitality prices when mixed with good tariffs.
For extra data on the merchandise talked about inside this launch, please go to the Samsung World Newsroom right here.
The Samsung exhibition at IFA will likely be open from September 6 to 10 on the Metropolis Dice, Berlin.
1 This analysis was performed between July eleventh and July nineteenth, 2024, to gauge public sentiment in direction of AI throughout Europe. The survey sampled 11,000 adults from ten international locations: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with every nation contributing 1,000 respondents, besides the UK, which had 2,000 respondents.
2 The replace is accessible for home equipment launched in 2024 together with the Bespoke 4-Door Fridge with AI Household Hub™; Bespoke AI Laundry Combo™; Bespoke Slide-in Vary; Bespoke Jet Bot Combo™ AI; and Bespoke AI WindFree™ Gallery Freestanding Air Conditioner (offered in Korea solely).
3 Solely out there when the dialog field is open.
4 Understanding a number of instructions and Recalling earlier context are supported within the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is presently out there for English (US) and Korean. The next state of affairs is predicated on English (US) and will fluctuate relying on person language settings.
5 In September 2022, Samsung introduced its New Environmental Technique which incorporates the corporate’s targets to realize web zero Scope 1,2 emissions by 2050, maximize useful resource circularity to contribute to a round economic system and sort out environmental challenges by way of technological innovation. Samsung’s Machine eXperience (DX) division goals to succeed in web zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable vitality conversion as of the tip of 2023 — which incorporates 100% renewable vitality used at main world manufacturing amenities in the USA, Europe, Korea, China, Brazil, India and Vietnam.
6 Based mostly on inner testing of vitality effectivity of family washing machines based on Regulation (EU) 2019/2016. This 18kg washer mannequin comes with 20 % extra vitality effectivity (38.9 EEI) than the standard A-rated vitality effectivity class (52 EEI).
7 Based mostly on inner testing. Full working cycle from washing to drying of this mannequin is rated Power effectivity class A as outlined by EU Regulation 2019/2014.
8 Accessible on Android and iOS gadgets. A Wi-Fi connection and a Samsung account are required.
9 Financial savings quantity estimated primarily based on checks carried out by Samsung. Estimated financial savings might differ from customers precise financial savings. https://weblog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/
10 Wi-Fi connection, Samsung account and SmartThings required. Could be utilized when the chosen washing temperature is 20~40°C. Max saving outcomes from washing a 40 diploma cycle as a chilly wash. Financial savings primarily based on inner testing on the WW11BB944AGB mannequin in regular utilization situations. Outcomes: Energy consumption with out AI Power Mode = 0.539 KWh. Energy consumption with AI Power Mode = 0.145 KWh. Outcomes might fluctuate relying on the precise utilization situations.
