Apple at this time introduced {that a} new stop-motion animation that includes Wallace & Gromit will probably be projected onto London’s Battersea Energy Station this vacation season. The festive, six-minute video will probably be proven day by day from 5 p.m. to 10:30 p.m. from at this time till New Yr’s Eve. It’s free to look at, and reservations are usually not wanted.
Apple is selling the animation as a part of its newest “Shot on iPhone” marketing campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto digicam on eight iPhone 16 Professional Max units.
“Aardman used the Dragonframe Tether app and eight iPhone 16 Professional units in Telephoto mode to make Wallace & Gromit, Shot on iPhone,” mentioned Apple. “They shot full 4K stills in ProRAW format, earlier than stitching them collectively to realize the 6K picture wanted to show their 23‑centimeter characters into 101‑meter projections.”
The animation transforms two towers into Christmas bushes on the aspect of the constructing dealing with the River Thames. Guests can watch Wallace & Gromit embellish the bushes, after which “snap a selfie” in entrance of the fully-decorated bushes.
“This undertaking has been a dream to direct — a cinematic fusion of tech and artwork,” mentioned Aardman’s director and graphic design lead Gavin Unusual. “Taking pictures stop-motion animation on iPhone 16 Professional Max with the legendary Wallace & Gromit, to then be projected onto the long-lasting Battersea Energy Station, makes this distinctive in so some ways. I hope that this Christmas, everybody feels impressed to begin capturing their very own stop-motion masterpieces with iPhone, and I am excited and pleased with what we have all created.”
Battersea Energy Station has been residence to Apple’s U.Okay. headquarters since final 12 months, and the corporate additionally has a retailer there. In entrance of the shop, the Wallace & Gromit set used to create the stop-motion will probably be on show.
Extra particulars about this “Shot on iPhone” marketing campaign, together with an upcoming “Right now at Apple” session with Aardman, can be found on Apple’s web site. The undertaking has additionally been promoted on the Battersea Energy Station’s web site.
