Youngsters nonetheless overwhelmingly personal iPhones and Airpods, and a few fifth of them wish to get an iPhone 16 earlier than Christmas.
Apple normally fares very properly within the teenage demographic, with its merchandise typically changing into a few of the most-wanted objects to buy. Within the case of the iPhone 16, demand is not fairly as excessive as the identical time final 12 months.
In Piper Sandler’s common Taking Inventory with Teenagers survey for fall 2024, 22% of teenagers plan to improve to an iPhone 16 mannequin within the fall or winter. This can be a marginal dip from the 23% seen in fall 2023 for the iPhone 15, and from the 24% in fall 2022.
Total, 87% of the roughly 13,500 teenagers surveyed say they personal an iPhone, which strains up with beforehand recorded ranges, the report explains. About 88% anticipate an iPhone to be their subsequent smartphone too, additionally according to earlier outcomes.
In the case of why they wish to improve, 29% plan to take action due to the inbound Apple Intelligence options. Nevertheless, roughly a sixth of teenagers apparently weren’t conscious of what Apple Intelligence truly is within the first place.
Generational possession
In the case of how households upgraded prior to now, roughly 18% of teenagers owned an iPhone 15, with 25% proudly owning an iPhone 13. Piper Sandler reckons the iPhone 15 result’s barely under that of the iPhone 14 one 12 months after their respective launches.
By way of total system age, the common iPhone amongst teenagers is definitely three generations behind the iPhone 16. This is a rise from the two.5 technology lag decided in Fall 2022.
This means that it’s extra possible for iPhones to be held on for longer, and extra typically offered as a hand-me-down all through the household.
Non-iPhones
In the case of Apple’s different product strains, the AirPods are a preferred merchandise, with about 70% proudly owning a set. About 25% are additionally anticipated to purchase new AirPods within the subsequent six months.
Possession of iPad and Apple Watch items can also be pretty excessive, with each owned by greater than 30% of respondents.
About 10% of teenagers additionally watch Apple TV. Nevertheless, they solely allocate about 1% of their total consumption to Apple TV itself, with different platforms extra generally used.
In the case of Apple Music, a few third have entry to the service, and with 28% paying for his or her subscription slightly than counting on a Household Sharing group.
