Aamir Siddiqui / Android Authority
TL;DR
- Pre-order gross sales of the iPhone 16 Professional and 16 Professional Max have dropped by 27% and 16%, respectively, in comparison with final 12 months’s fashions.
- These of the iPhone 16 and 16 Plus have elevated by 10% and 48% in comparison with their predecessors’ first-weekend gross sales.
- Whereas there’s extra curiosity in common iPhone 16 fashions than final 12 months’s variants, Professional fashions proceed to promote considerably extra.
Final 12 months, clients confirmed excessive curiosity within the iPhone 15 Professional Max, partially resulting from its unique tetraprism lens that unlocks an extended zoom vary. This 12 months is totally different, although. The aforementioned lens has expanded to the smaller iPhone 16 Professional, whereas the non-Professional iPhone 16 fashions bought Professional-esque options — together with the Motion and Digicam Management buttons. This has seemingly influenced this 12 months’s gross sales, as extra clients are choosing the iPhone 16 Plus, whereas the Professional fashions’ share declined.
In line with analyst Ming-Chi Kuo, first-weekend pre-order gross sales for Professional iPhones have considerably dropped this 12 months. In comparison with the iPhone 15 Professional and 15 Professional Max, the 16 Professional and 16 Professional Max gross sales fell by 27% and 16%, respectively. In the meantime, the iPhone 16 and 16 Plus offered 10% and 48% greater than their predecessors through the first weekend.
A 43% drop in Professional iPhone pre-orders bundled with a 58% improve in common fashions’ share might counsel progress in total iPhone gross sales. That’s not the case, nevertheless. In tens of millions, the first-weekend gross sales for the iPhone 16, 16 Plus, 16 Professional, and 16 Professional Max had been round 7.3, 2.6, 9.8, and 17.1. So, whereas Apple offered 48% extra iPhone 16 Plus items, the variant continues to be the worst-selling one. And, in whole, fewer individuals have pre-ordered an iPhone this 12 months.
With fewer individuals exhibiting curiosity in shopping for an iPhone this 12 months, Apple might discover new methods to make its gadgets extra attractive in 2025. It’s believed that iPhone 16 gross sales have dropped resulting from Apple Intelligence’s late launch and the controversial lack of innovation. It’s at the moment unclear how the corporate plans to spice up iPhone 17 gross sales subsequent 12 months.
