Prepare dinner and Trump additionally get alongside fairly nicely: the 2 exchanged a name just a few weeks again the place Prepare dinner talked in regards to the difficulties of conducting enterprise within the EU. In truth, Prepare dinner could have the ability to get Trump to exert some strain on the EU throughout his presidency to get the area to loosen up its restrictions on Apple.
Again throughout the first Trump presidency Prepare dinner was capable of get tariff aid after convincing the president that tariffs would put worldwide rival Samsung better off. Seeing as Trump’s complete tariff plan revolves round making American companies stronger it’s not arduous to grasp why he relented.
However now, with Elon Musk within the image, Prepare dinner may face slightly extra problem in getting Trump to offer Apple particular remedy.
Musk and Prepare dinner rivalry
Elon Musk isn’t a fan. | Video credit score — Apple
He has additionally taken difficulty with Apple’s App Retailer commissions up to now. Not too long ago Musk has additionally criticized Apple for signing a cope with OpenAI to complement Apple Intelligence on the iPhone 16. He went so far as threatening to ban Apple units at his firms — particularly Tesla, SpaceX and X — an strategy much like what the Chinese language authorities did earlier this 12 months.
All of this, coupled with the truth that Musk is now a high advisor to Trump, might imply interference in Apple’s requests for tariff aid. And if that occurs Apple could have to maneuver away extra of its manufacturing from China to keep away from the hefty 60 p.c tariff on Chinese language imports.
How Prepare dinner might strategy Trump
Picture credit score — PhoneArena
- Reiterating that these tariffs will assist non-American rivals overtake Apple.
- Letting Trump take credit score for the absolutely made in America Mac Professional.
- Calling the Arizona chip manufacturing plant a win for Trump’s administration when it turns into operational.
- Finishing the brand new campus in North Carolina to point out the corporate’s dedication to the U.S.
If these steps sound a bit childish to you, you’re not alone. Nonetheless, they will be the solely playing cards up Tim Prepare dinner’s sleeve for now. Presenting a daring “America first” face could land Apple the tariff exemptions it might want to stay aggressive within the U.S. market.
Whether or not Apple receives these exemptions or not it’s protected to imagine that Prepare dinner is way happier a few Trump presidency. The Biden administration was by no means actually as favorable to Apple as Trump and Prepare dinner might be wanting ahead to a a lot simpler 4 years of his life.
