Video sharing app TikTok has become the first non-Facebook and non-gaming app to reach 3 billion downloads, as per a report by analytics firm Sensor Tower. Till now, only three other apps have been able to reach the milestone and all of them are owned by Facebook. So, now you know what apps they are: WhatsApp, Messenger and Instagram.
Despite being banned in multiple countries, India included, the app’s popularity does not seem to wane. The downloads did go down by 38% YoY from about 619 million in the first half of 2020, caused majorly due to removal from India’s app stores, but consumer spending rose in that period by 73%. As for the stats on how well users are spending in the app, the report says that consumer spending in TikTok has now gone past $2.5 billion globally. Tiktok saw its greatest quarter-over-quarter growth in consumer spending in Q2 2021 since Q2 2020, when it rose to $534.5 million from $384.7 million, a jump of 39%.
Since January 2014, the $1 billion gross revenue mark has been touched by only 16 non-gaming apps, as per the report, five of which, including Tiktok, have sailed past the $2.5 billion mark. These five apps are Tinder, Netflix, YouTube and Tencent Video.
Tiktok was also the most downloaded and highest grossing non-gaming app in the world in the first half of 2021, with about 383 million first-time installs and an estimated $919.2 million in consumer spending. This is accounting for both the Apple App Store and Google Play Store.
As per the report, “first-time downloads climbed 2 percent Q/Q to 177.5 million in Q1 2021, and surged 16 percent Q/Q to 205.4 million Q2 2021, the most growth the app has seen since its record-breaking Q1 2020 when it accumulated more than 315 million installs, the most any app has seen in a single quarter.”