Samsung mentioned that it might develop a brand new model title as a method to separate the corporate’s “progressive turning level[s].” This goes again to a remark made earlier this 12 months by the corporate’s president and head of world advertising Lee Younger-hee who mentioned that prospects predict a brand new title each time there’s an “progressive turning level.
By developing with a brand new model title for Samsung’s premium telephones, the producer is likely to be giving Samsung prospects what they need by figuring out these premium handsets as gadgets with premium options, specs, and yes-even pricing that might be distinct from Galaxy telephones. The report in contrast this to the naming technique utilized by Hyundai which is utilizing the title Genisis for its premium automobiles.
The Samsung Galaxy I7500 from 2009 was the primary Galaxy cellphone from Samsung. | Picture credit-Retromode
Samsung makes use of the Galaxy title on a variety of handsets starting from its Galaxy M price range model to the Galaxy A low-to-mid-range model, and its Galaxy S high-end model. There may be additionally the Galaxy Z line of foldables and the Galaxy F model of low-to-mid-range handsets offered solely in India, China, and Bangladesh.
Earlier this month, funding financial institution Piper Sandler launched a report displaying that 9 out of 10 American youngsters owned an iPhone. Samsung believes that by differentiating its premium telephones, it might take away the iPhone’s energy on this demographic.
