Volkswagen has already implemented 30 touchpoints in phase I and plans to complete the remaining touchpoints in a phased-wise manner in 2021.
Volkswagen’s symbol and trademark is implemented as the brand’s new logo. It is presented with a new design that is flat and two-dimensional.
The company said, through its new brand design and logo, its aims to create a 360° customer experience that is intriguing and contemporary across all channels.
Volkswagen targets to establish itself as a young and vibrant identity through its products. Additionally, the brand will also provide behavioural training to its entire staff, including frontline personnel like salesmen and service advisors, to make them more customer oriented.
The brand design and the logo aim for high flexibility and digital orientation. It will be modern and simple. With digitisation at the forefront, it will offer easy access to information about specifications of its cars, pricing, financing, and servicing needs, offline as well as online.
Volkswagen also introduced a digitally enabled program, “Sarvottam 2.0”, with an intent to provide a seamless and transparent customer experience.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”
Volkswagen is geared up to provide the unique experience of its new brand design and logo across all its dealerships timed ahead the launch of the most-awaited SUVW, the Taigun.